batiste

purpose:

To work from the D&AD creative brief for the dry shampoo company called Batiste to showcase the amount of volume the product creates.

 

concept:

Since the target audience is always in a hurry & needs something to help them quickly freshen up, they can rely on Batiste’s instant style guide app which includes a chicometer to measure how voluminous your hair currently is, style options using the dry shampoo, a handy pocket mirror & a quick way to order more dry shampoo.