chief

purpose:

To concept a business to business campaign to promote the new video wall mounts for the AV company Chief.

 

concept:

To concept the entire campaign as well as write the main headlines. It’s Game Time was written for the specific product used in sports bars & stadiums whereas the It’s Flight Time series was written for the product seen in airports.The campaign was launched in January 2013.

 

Headline Copywriting / Creative Concepting:

Molly McGraw

Graphic Design: 

Liz Hager & Maggie Worms

Copywriting: 

Joel Hagen

Account Executive: 

Karen Smidt & Jessi Klein