minnesota school of martial arts 

purpose:

To rebrand the martial arts gym called Minnesota School of Martial Arts as well as build a solid campaign to attract more women to the gym.

 

concept:

This gym is different than others because it focuses first on changing the client’s mental state & then works on changing the physical aspect through the use of mixed martial arts.

True Change Starts Within.

 

brand elements:

I was in charge of creating the logo, business cards, brochure, photos & print ads for the client.

 

Art Direction / Copywriting:

Molly McGraw & Andy Amsler

Photography: 

Molly McGraw

Account Executive: 

Liz Krogman