purpose:

To collaborate & design the fire suit & car for Landon Cassill, the No. 40 NASCAR driver, as well as supporting campaign pieces.

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concept:

Snap Fitness wanted to brand itself as America’s Fitness Brand. Since NASCAR is the second most-watched sport in America, it’s strategic to promote the brand using an American flag for recognition.

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Art Direction / Design:

Molly Bukoskey & Nicole Snell