purpose:

To design cohesive brand elements

for the grand opening of Petstay*, a pet hotel company.

 

concept:

Through bright color & simplicity, Petstay is approachable, trustworthy & affordable, unlike the expensive, ritzy pet hotels.

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Art Direction / Copywriting:

Molly Bukoskey

Photography:

Katherine Berger

Model:

Cuddles, my family dog

*This was a faux project