purpose:

To create an awareness campaign* for the Minnesota based non-profit suicide prevention organization called You Are Not Alone Network.

 

concept:

Since over 80 Americans commit suicide every day, I wanted to increase awareness of the hotline.

 

The campaign is a series of three: A print ad directed at suicidal people, a handout box for loved ones to help their loved ones & a transit station shelter ad directed for the general public.

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Valentine message candy are so simple but have a powerful message that ties in with the people’s cry for help, which is perfect for the campaign.

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*This was a faux project